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How To Cash In On Video Squeeze Page Profits: An Excellent Strategy To Get Clients
Increasingly more people are searching the net searching for video. In 2008, just over half of searchers on Google were looking, specifically, for videos. So as an internet marketer, what does that mean for you? It means that you need to be harnessing the power of video on your websites. How? On a squeeze page. A video squeeze page profits you in several ways.
There're a ton of ways to use video marketing. You could make training videos, demo videos, or promotional videos for directories like YouTube. But using video on your squeeze page is what transforms a random visitor to your site into a hot lead - a potential customer. And video converts between 7 and 10 times more than just plain text.
Thus where do you start?
Firstly, keep your overall goal in mind. You want the person who watches this video to opt-in to your mailing list, so they have to watch it and come away wanting to sign up for your newsletter, or for the information you're offering them on your list.
This means that you require to write a script that is targeted to your perfect customer. Do you know who they are? Better find out! Know what they wish, what they need, and what's keeping them up at night. Start out by identifying who they are right off the bat in your video. The best strategy to do this is in the form of a question. Asking a question that your best customer is likely to have is an easy way for them to see, at once, if they're interested in what you are offering.
Identify several problems or challenges that they are likely to have, and that the product or service you are offering solves. After you have done this for some paragraphs, tell them what's in it for them if they subscribe. What will they get? Why will it help them?
Finally, you require a call to action. You can't get any video squeeze page profits unless you tell people what the next step is! Tell them exactly what you wish them to do - enter their name, e-mail address and whatever other info you are collecting, and then click the submit button. Remind them that after they do that, they'll have access to your content, or receive your email report, or be added to your newsletter list.
While most people record this as a voiceover or record themselves just saying into the camera, you could use graphics and text, along with royalty-free music, in your videos. It's more efficient, however, if your visitors see you 'in person' - this allows them to make a connection between you and what you're offering, and will help them feel like they know you.
You don't want your video to be too long. For the greatest video squeeze page profits, keep it plain and concise - under five minutes, and even shorter than that if you can! Two minutes is most probably tops for most video squeeze pages.
How To Cash In On Video Squeeze Page Profits: An Excellent Strategy To Get Clients
More and more people are searching the internet looking for video. In 2008, just over 50 percent of searchers on Google were looking, specifically, for videos. So as a web marketer, what does that mean for you?
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